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Built by a team that runs its own DTC brands

Fully yours · Live in 4 weeks

The AI content output engine for DTC brands.

Your brand needs new creatives every week: video ads, statics, hooks and copy. We build an AI system that makes them for you. It runs inside your own team, on your own accounts. Live in 4 weeks.

Get a custom creative plan

How many new creatives do you make per week right now?

Which channels do you make content for?

How many creatives do you want to make per week?

What is holding your output back?

What budget do you have for your content engine?

Where should we send your plan?

Free · Takes 2 minutes · Reply within 24 hours

$778Krevenue with our own brand Alega
10,000+customers for our own brand Savaya
6 adsfrom one winning hook, made in one week

The moment is now

The market is changing now. Move with it, or fall behind.

AI is changing how brands make creatives. It is happening now, and it is moving fast. Brands that move now, scale. Brands that wait, lose customers to brands that don't.

86%

of advertisers make video ads with AI, or plan to.

IAB, July 2025
40%

of all ads will be made with AI in 2026. Small brands are moving fastest.

IAB, July 2025
4x

as many advertisers used Meta's AI tools in six months: from 1 to 4 million.

Meta, Q4 2024
End of 2026

is when Meta wants you to make a complete ad with AI.

Wall Street Journal, June 2025

The brand that waits

A few creatives per month

Waits on UGC creators. Waits on the agency. Never has enough new ads. Slowly fades away.

The brand that moves

Dozens of new creatives every week

Has its own AI system. Makes video ads, statics and copy whenever it wants. Keeps scaling.

If you don't move, you fade. If you do, you scale.

Sound familiar?

Your brand is good. Your creative output is holding you back.

Creative fatigue

Your winning ad stops working after a few weeks. And nothing new is ready.

Everything is an iteration

New color, new headline. But it's still the same ad. You test the same thing ten times.

Every channel wants more

Meta, TikTok, YouTube, organic. Every channel wants new content every week. You never catch up.

No thumb-stop

The same product shots over and over. People keep scrolling. Even your own followers.

Waiting on UGC and agency

A handful of videos per month. Creators take weeks. Half of it you can't use.

You are the bottleneck

You write the briefs, the hooks and the scripts. At night. With tools that don't talk to each other.

The problem isn't your brand. It's the system that makes your creatives.

Get a creative plan

High intent content

More content is not enough. It has to reach the right people.

A pretty product shot attracts viewers. An ad about your customer's problem attracts buyers. That's why every creative from our engine starts with your customer's problem, in your customer's words.

2.0xROAS
vs
0.6xROAS

Savaya, our own brand. Same landing page, same product. Only the message in the ad was different. The winner opened with a problem people recognize. The loser opened with a diet theory. More than three times the return, just from the message.

Low intent: attracts viewers

A pretty product shot, no problem
A brand story about yourself
A discount as the only reason to buy
A trend with no message

High intent: attracts buyers

The problem, in your customer's words
What they already tried and why it failed
Why your product does work
Social proof and a clear offer
Customer research+Direct response copy+Winning formats+AI systems=Scale

Why Scale Code

We run our own DTC brands. Everything is tested with our own ad budget.

We own the brands Alega and Savaya. Everything in the engine was tested on our own ads first. If it didn't sell, it's not in there.

Hooks that work

We know how an ad has to open to stop the scroll. And how not to. We tested it ourselves.

Winning formats

Native ads, text-on-screen videos, Pixar animations, news-style statics. We know what works per format.

Direct response

Every creative has one job: sell. Problem, solution, proof, offer. No pretty pictures without a purpose.

Custom built

We build everything around your brand, product and customer. Our frameworks, your words.

We know what works because we do it ourselves. All of it goes into your engine.

Get a creative plan

The engine

The 10 modules of the engine. From customer research to live ad.

A complete system in Claude. We build it once for your brand. After that, your team uses it every week.

StepModuleWhat it deliversBuilt on
01Customer research

Pain points and real customer language from reviews, Reddit and support questions

Claude, research frameworks
02Competitor scan

Which ads your competitors run and for how long

Claude, Ad Library
03Angles and hooks

A hook bank per angle, scored against hooks that are proven to work

Claude, hook frameworks
04Scripts and copy

Direct response scripts and ad copy, short and long, with fixed checks

Claude, copywriting frameworks
05Statics

Statics in your own brand style, in 1:1, 4:5 and 9:16

HTML renderer, image models
06Animated video ads

Pixar and 2D videos with fixed characters, voice-over and music

Image and video models, voice, music
07Hook variations

Your winning hook in new visuals, before creative fatigue hits

Clip library, edit scripts
08Edit and captions

Finished videos with captions, in every format, with music

ffmpeg, caption pipeline
09QC and upload

Checks on visuals, text and claims, fixed naming, ready for every channel

QC gates, upload SOP
10Learning loop

Results per creative every week, and advice for the next batch

Your ad accounts, Claude
Building it yourself takes months.Which prompt works with which model, in what order, with which checks. We spent months figuring that out on our own brands.
Fewer burned tokens.No run without a cost estimate first. A sample first, then the batch. A cap per video. Systems that work together fail less.

Fully yours

No subscription to someone else's tool. Your system, your control.

The engine runs on your accounts, with your integrations, inside your team. You don't depend on an agency or a platform. You build your own machine.

Your integrations

Claude, your AI tools and your ad accounts are in your name. You hold the keys.

Your control

Your team runs the engine. You decide what gets made and when.

Your data

Your research, your winners and your results stay with you. They get more valuable every week.

No lock-in

Stop working with us? Your engine keeps running. Only the updates stop.

You step into the AI revolution now, with the right setup for your ads from day one.

What you get

The complete engine. In your team, on your accounts.

You connect your own software. We build the rest.

Systems and API integrations

Everything you need to make content at scale: integrations, batches, captions and checks.

Research frameworks

Fixed methods to pull your customer's pain and words from reviews, Reddit and competitors.

Copywriting frameworks

Hooks, scripts and ad copy built on direct response structures that sell for our own brands.

MD files per step

A written file for every step: what the step does, with which prompts and checks.

The workflow

From research to upload as a fixed weekly routine. You approve at the moments that matter.

Claude Guide

The handbook for your team: who does what, how to use the engine and how to keep costs low.

Engine Core

€4,950 one-time

You install it yourself, with our help.

  • The full engine and the Claude Guide
  • 2 installation calls
  • 30 days of support

Self-install

Engine Pro

€8,950 one-time

Tuned to your brand. We make the first batch together.

  • Everything in Core
  • Your brand, customer and characters in the engine
  • 4 installation sessions and a training
  • First batch of 20 creatives together

Most chosen

Engine Partner

€14,950 one-time

Fully guided, on site with your team.

  • Everything in Pro
  • One month of making batches together
  • A strategy call every week
  • Creative dashboard on your ad accounts

Fully guided

Also available on its own

Creative strategy consulting

We take a close look at your whole creative strategy. Your ad account, your winners and losers, your angles, formats and testing plan. You get a plan for what to make and test in the next 90 days.

Book a strategy call

After that, Engine Care keeps your engine up to date for €490 per month. Updates when AI models change, a new module every month, monthly office hours and fast support.

From first call to live

What took us months, is live for you in 4 weeks.

  1. Day 1

    Free creative plan

    You answer the questions. We call you within 24 hours. For the demo, we already make a few creatives for your product.

  2. Week 1

    Systems and integrations

    You create your accounts with our checklist. We install the engine and connect everything, together with your operator.

  3. Week 2

    Your brand in the engine

    Customer research, hooks, your brand style and your characters. The engine learns your brand.

  4. Week 3

    The first batch

    We make the first video ads and statics together. You approve them, then they go live.

  5. Week 4

    Your team runs it

    Your team makes a batch of 20 creatives on its own. From now on, you have new creatives every week.

Installation guarantee

We don't stop until your team runs it.

We help until your team makes a batch of 20 creatives on its own. Is the engine not working after 30 days because of a mistake on our side? You get your money back.

Get a creative plan

Is this for your brand?

Who this is for and who it's not for

This is for you if:

  • You run an e-commerce brand, any product
  • You need more creatives than you can make right now
  • You make content for ads or organic, on any channel
  • Someone on your team wants to use the engine every week
  • You want to keep your own system and data in your own hands

This is not for you if:

  • You only need a post now and then
  • Nobody on your team can free up a few hours a week
  • You don't want a system, just a few videos

Doubts and questions

What brands ask us before they start

Bad AI content is. That's why our engine runs on research and direct response frameworks, not on loose prompts. Every creative goes through fixed checks on visuals, text and claims. And we choose styles that suit AI, like Pixar and 2D.

Keep them. Creators bring authenticity, the engine brings volume. Together you have enough new ads every week. The engine also turns your best UGC video into new versions.

Then the engine makes your agency stronger, or makes you less dependent on it. Many agencies deliver a handful of creatives per month. With the engine you have enough to test every week.

That's why you get the Claude Guide and we install it together. One operator who frees up a few hours a week is enough. The thinking is already built into the frameworks.

Compare it to an agency at a few thousand per month, or UGC creators who charge per video. You pay for the engine once and it keeps producing. You pay for your tools yourself, on your own accounts.

Yes. It runs on your accounts, with your integrations, in your environment. If you stop working with us, it keeps working. Only the updates stop.

That happens every month. That's what Engine Care is for: we update the engine when models change and add new modules.

Yes. The platforms offer more and more AI tools themselves. We follow each platform's ad policies, including for claims and before-and-after images.

You can, but it takes months. You have to find out which prompts work with which model, in what order and with which checks. Until then you burn tokens on runs that fail. We already did that work.

The creative output. The engine works and your team makes a batch of 20 creatives on its own. How your ads perform also depends on your product, offer and media buying. That stays your area.

That depends on how much you make. In your plan we calculate it for your brand, so you know upfront what to expect.

Free, no strings attached

The market keeps moving. Move with it and scale.

Answer five short questions. We call you within 24 hours. For the demo, we already make creatives for your product.

Get a creative plan

Free · Takes 2 minutes

Your partner in Growth

We build the systems behind growing brands: from ads to AI and custom software.

Company

Scale Code is a trade name of CS Enterprises
Chamber of Commerce 90722000
Max de Haasstraat 11, 1087 MD Amsterdam

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